January 2012
18 posts
December 2011
13 posts
United's Identity Crisis.
So I’m griping about Continental-United’s merged brand identity at the airport. Identity CRISIS, that is. What a visual mess. Why they would retain Continental’s gross serif typeface and fugly, archaic globe icon is beyond me. And what a lousy, disjointed, disastrous terminal-hopping consumer experience overall. They should hire me to be a consultant so we can ditch all of...
How Social Media Prompts Holiday Purchases... →
